​EUCALYPTIA

The problem:
People want relaxation and stress relief, but they don’t have the time, energy, or setup for “proper” wellness routines. Their daily shower is functional, not restorative—so stress just carries on.
​
How do you give busy people real relaxation without asking them to change their routine?

The task:
Drive awareness and consideration for Eucalyptia Shower Steamers by positioning them as an easy, everyday self-care upgrade that transforms a regular shower into a spa-like stress-relief experience.

• Get busy, stress-prone shower-loving adults
• To see Eucalyptia Shower Steamers as an easy, everyday way to relax and reset
• By showing how a simple shower can become a spa-like aromatherapy experience using natural essential oils.

​The target:
Primary:

• Adults 25–45
• Busy professionals, parents, wellness-curious consumers
• People who experience stress, mental fatigue, or congestion

Secondary:

• Gift buyers (birthdays, holidays, care packages)
• People who love candles, bath bombs, or essential oils but prefer showers

The deliverables: 
Formats

• Instagram Reels / TikTok (15–30s)
• Instagram Feed (static + carousel)

Platform Focus

• TikTok
• Instagram Reels
• Instagram / Facebook Feed

(Vertical, mobile-first, sound-on)

People crave relaxation and mental reset but don’t always have time for baths or long wellness routines. A simple shower upgrade feels attainable, indulgent, and guilt-free.

​Turn your everyday shower into instant aromatherapy

THREAD BEAUTY

OVIRA