Created for Marquette University Diederich College of Communication Senior Advertising Campaign
The problem: Students are indifferent to Marquette lacrosse and don't have the motivation to attend Marquette-sponsored events.
The task:
- Increase awareness and build excitement surrounding the Rally at the Valley event
- Make Marquette Men's Lacrosse games top-of-mind amongst Marquette University students
- Increase ticket sales for Rally at the Valley by 100% from last year
- Increase attendance amongst Marquette students by offering additional pregame activities throughout the regular season