Thread Beauty

Social media content *click to watch*

Educational application video of thread's complexion stick 

The problem:
Consumers are overwhelmed by complicated, multi-step makeup routines and don’t want to buy, carry, or learn how to use multiple complexion products just to get a natural, polished look.

• Too many products for one routine (foundation + concealer + contour)
• Not enough time for makeup in everyday life
• Confusion about how to apply products “the right way”
• Desire for makeup that looks natural, not heavy

As a result, people either skip complexion makeup altogether or settle for products that don’t fully work for them.

The target:
Primary: 

• Gen Z & Millennials (18–35)
• Makeup users who want easy, fast, multi-use products
  

Secondary:

• Busy professionals, students, creators, and beginners who don’t want complicated routines

​The task:
Drive awareness and consideration for the Face It Multi-Use Complexion Stick by showcasing its versatility, ease of use, and skin-like finish — positioning it as a simple, everyday complexion solution for real life.

• Get Gen Z & Millennial makeup users
• To consider and try the Face It Multi-Use Complexion Stick as their everyday complexion product
• By showcasing its multi-use versatility, ease of application, and skin-like finish through real, fast, lifestyle-driven social content.

The deliverables:
Formats

• Instagram Reels / TikTok (15–30s)
• Instagram Feed (static + carousel)

Platform Focus

• TikTok
• Instagram Reels
• Instagram / Facebook Feed

(Vertical, mobile-first, sound-on)

​Consumers are overwhelmed by complex beauty routines and crave multi-functional products that save time without sacrificing results.

UGC product photography for thread's complexion stick

TrèsCalme

EUCALYPTIA