ISIOMA OKORO OSADEME
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TrèsCalme

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The problem:
​Modern life keeps people in a constant state of stress. High cortisol levels are linked to anxiety, poor sleep, low energy, and stubborn weight gain.

Chronic stress has become the norm, and most people don’t have an easy, enjoyable way to calm their stress hormones every day.
​The task:
Introduce TrèsCalme as a simple, enjoyable ritual for stress relief.
​
Get health-conscious, stressed professionals (25–45)
To try TrèsCalme as a daily calming ritual
By showing how regulating cortisol can help them feel calmer, sleep better, and unwind naturally and positioning TrèsCalme as a simple, enjoyable fix
The target: 
Primary Audience:
  • Women & men, 25–45 years old
  • Busy professionals, parents, entrepreneurs, students
  • Experience chronic stress, anxiety, poor sleep, mental overload
Psychographics:
  • Feels “tired but wired”
  • Values natural wellness solutions
  • Interested in mental health, self-care, fitness, and holistic health
  • Skeptical of gimmicks, wants something that actually works
The deliverables: 
Formats
  • Instagram Reels / TikTok (15–30s)
  • Instagram Feed (static + carousel)
Platform Focus
  • TikTok
  • Instagram Reels
  • Instagram / Facebook Feed
(Vertical, mobile-first, sound-on)
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WELLNEUM
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