ISIOMA OKORO OSADEME
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​WELLNEUM

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The problem: 
Create a compelling advertisement that positions Wellneum Mushroom Coffee as a clean, functional upgrade to traditional coffee, delivering steady energy, mental clarity, and wellness benefits without jitters or crashes.
​The task:
​Get health-conscious daily coffee drinkers
To switch from regular coffee to mushroom coffee
By highlighting calm energy, better focus, and real-life morning routines.
The target: 
  • Health-conscious adults (25–45)
  • Busy Professionals, entrepreneurs, remote workers, gym-goers and creatives
  • Keto, low-sugar, or wellness-focused consumers
  • Coffee drinkers who feel anxious, crash mid-day, or have gut issues
The deliverables: 
Formats
  • Instagram Reels / TikTok (15–30s)
  • Instagram Feed (static + carousel)
Platform Focus
  • TikTok
  • Instagram Reels
  • Instagram / Facebook Feed
(Vertical, mobile-first, sound-on)

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“I still get my morning ritual, but now it actually supports my body.”
WHAMISA
TRES CALME
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