Christopher John Rogers Digital Marketing Plan
The task: Develop a digital strategy and digital marketing plan, and then to do a client pitch presentation for a new Christopher John Rogers collection.
Bobbi Brown Social Media Ads
The task: Create a series of four separate, but related, ads for Bobbi Brown's social media.
Alibaba Social Media Plan
The task: Develop a comprehensive social media plan for Alibaba to reach out to a younger demographic.
Toyota SEM Analysis
The task: Research Toyota, its competitors, target customers, and keywords. Set KPIs for Toyota’s end-of-the-year SEM campaign.
Develop 3 recommendations for an effective SEM campaign to drive traffic to Toyota’s website.
Develop 3 recommendations for an effective SEM campaign to drive traffic to Toyota’s website.
Thula Sindi Copy & Content Strategy
The task: Imagine you are on the marketing team at Thula Sindi, a South African fashion brand. The company is getting ready to launch a new collection, and your job, is to determine and make recommendations on what copy and content strategies Thula Sindi should use to spread the word and attract new young clients to the new collection.
Eco-Nation On-Page SEO
The task: Create a simple car classified website using on-page SEO. The website should consist of the following: A home page, Two sub-pages (one for renting and one for selling cars). Implement the following on-page SEO techniques: Use an appropriate URL, Optimise your site structure with your homepage and sub-pages, and make it clear, Conduct keyword research and develop a list of keywords to target with your on-page content, Develop rough outlines of content and other textual components that match your keyword targets.
Eco-Nation Off-Page SEO
The task: Write a comprehensive strategy for off-page SEO to optimise your website. Include the following components: The overall business goals of your website, An in-depth link building strategy, Any special steps you want to take for mobile, international, or local SEO, A strategy for avoiding bad links.
Made by nature Email Marketing Campaign
The task: Design and launch an email marketing campaign in Mailchimp for Made By Nature, a global company that sends flower arrangements worldwide but sources their flowers locally.
EzPz Instagram Ad Campaign
The task: Develop an ad campaign for a business on Instagram. Define the objectives for your ad campaign, and your target audience.
Select two different Instagram ad formats that will help meet your campaign objectives and reach your target audience. Create at least 2 different instagram ads using the 2 different ad formats you selected.
Select two different Instagram ad formats that will help meet your campaign objectives and reach your target audience. Create at least 2 different instagram ads using the 2 different ad formats you selected.