Created for Creative Bootcamp Hosted by The One Club for Creativity & Team One Agency
Lexus Creative Visionaries Campaign
The problem: Gen Z and Gen Y are the future of luxury. The average age of the Lexus owner is 67. Sixty percent of Lexus sales are to Boomers. Lexus needs to attract younger affluent buyers to the brand for its future survival.
The target: Creative visionaries
The task: Get Generation Z to see Lexus as a desirable and relevant brand by ...
*full brief available here*
Campaign idea pitch deck:
The target: Creative visionaries
The task: Get Generation Z to see Lexus as a desirable and relevant brand by ...
*full brief available here*
Campaign idea pitch deck: